The Entrepreneur Gene has always coursed through my veins. Ever since I was a kid I've thought of ways of making businesses. My first memory of this was creating a Lemon & Sherbet Cola as part of a project in primary school when I was maybe 9 years old. I sold one to our principal, who now that I think about it, probably didn't drink it.

I then went on to organise my schools after-ball party; at 17, I raised $14K to throw one of the best parties ever. I even managed to convince the local council to give me a one night liquor licence for underage drinking on a licenced premises.

My first 'real' business was a clothing line called Stanley Matthew which I started with my brother Matthew in London. In hindsight we were on to a winner there, but unfortunately I didn't have the know-how back then to persevere.

Even though I had this desire to run my own business, I decided at a young age that I also wanted to be the CEO of Coca-Cola. It was this desire, to be the CEO of one of the world’s biggest brands, which drove me to push forward in my career. I rose quickly through the ranks of hospitality and ran some of the biggest Food & Beverage Hotel operations in Australia until becoming a General Manager of a hotel at the ripe young age of 30.

After running multiple 8-figure businesses and having 150+ staff under me, I decided that I needed to finally go out on my own. At the same time, my goal of being the CEO of Coca-Cola changed to building a brand as big as Coca-Cola on my own, whilst also helping everyone around me reach the same heights.


Growing up a daughter of a General Manager, growing up living in hotels, from a young age I learnt about Great Leadership and what it takes to get the most out of a team.

As I progressed through my career, this experience became paramount. Along with a strong work ethic, it helped me to have a hugely successful career in the events industry which included running events for the Queen of England at The Royal Ascot through to the Brownlow awards at Crown Melbourne.

My parents also instilled in me a huge drive and determination to achieve, and win, everything I could. This led me to climbing to Base Camp of Mt. Everest which still sits as one of the most accomplished things I have ever done.